Well, I know that might sound silly but free doesn’t really mean much to African when it comes to tech related workshops. Unless of course there is free food and/or refreshments. Nonetheless, I personally feel like free things should really be taken advantage of. I guarantee you that the next time you want to learn this very content Google is offering, it will not be for free! Or maybe you-yourself will teach the content you acquired for free someday at a cost – it’s called business.
Maybe some of you are familiar with the hassle of applying for a vacancy and the struggle of trying to make your qualifications sound like a cut above the rest. If you know what I’m talking about, then you know exactly why I put this as a reason to attend. Google is offering digital skill courses and you do not need any qualifications to partake! Therefore, there is no restriction, any ambitious entrepreneur can benefit from this, regardless of educational background.
The general perception is that only tech related businesses should participate, but that’s entirely misleading. Google acknowledges that the world is fast digitizing, therefore, to remain relevant in any field, there is need for businesses and individuals to learn these skills and keep up. Luke Mckend, the Google SA country director testifies on how local businesses have been helped since the offered tools and technologies are basic enablers that can be applied to literally any line of business. In fact, this is an opportunity for individuals to leverage the internet in order to give their businesses an online presence which is much more robust than the traditional way of doing business.
To conclude, considering how much of a tech giant Google is, a mere certificate of attendance will go a long way in authenticating your career/ cause.